New Balance reintroduced the 550 in a major way in 2020 with the help of collaborative partners, led by Teddy Santis and Aimé Leon Dore. Following a string of must-have joint releases, the sportswear brand slowly began to integrate inline colorways that have sold out much like the aforementioned collabs. With a noticeably clean aesthetic, the 550 is a timeless classic that pays homage to ‘90s basketball players and the streetwear that defined a hoops generation. As New Balance puts it, the sneaker is simple and not overbuilt to deliver a sporty look. Now that it’s back in the limelight, don’t expect the 550 to go anywhere anytime soon. And seeing as each colorway comes and goes in a hurry, you’ll want to take advantage and scoop up a pair while you can. New Balance – BB550SLB Rain Cloud | Highsnobiety Shop